Brecha Weekly Redesign

This project involved a comprehensive redesign of the Brecha platform, focusing on optimizing accessibility and delivering a smoother user experience. The redesign simplified interfaces, improved content organization, and introduced a more modern aesthetic, all aimed at making it easier for users to find the information they need. As a result, the platform now offers a more intuitive and engaging navigation, fostering better interaction and efficiency for users.

By optimizing for mobile, we significantly improved user retention, resulting in longer session durations and a reduced bounce rate. This responsive design made navigating the site smoother, allowing readers to engage more deeply with content, while ensuring seamless access across various devices, particularly smartphones. The update led to increased time on site and lower exit rates, confirming the design's success in engaging a mobile-dominant audience.