Rediseño Búsqueda

Búsqueda, a leading independent media outlet in Uruguay, has undergone a significant digital transformation to meet the evolving needs of its audience. One of the key strategic decisions was to integrate Galería, Uruguay’s most widely sold lifestyle magazine, into the portal while maintaining separate individual sites for both news and lifestyle content. The redesign successfully retains the publication’s journalistic integrity, providing quality content that resonates with its diverse audience.

A flexible module system was designed for the homepage, allowing it to dynamically adapt to the weekly hierarchy of news. This ensures that content is organized according to relevance while adding freshness and dynamism to the site, offering users a smoother and more engaging navigation experience.

Variable article layouts were designed to accommodate a wide range of content types. This ensures that each piece, from reports to interviews and analyses, has the proper space to stand out visually, optimizing readability and improving user interaction with the content.